Month: July 2017

Achieving Your Company Goals Through Proper Data Driven Marketing

  • Ashwin Pillay, Activation & Direct Marketing Manager, ┬áLead Universe

  • July 16, 2017

Within a span of two years, 2/3 of the marketers are planning to base their maximum decisions on analytics. Even some of the leading marketers are using data for revolutionizing customer experience and work on fuel growth. Through proper data drive marketing, you get the chance to see customers clearly by harnessing analytics and data in effective and innovative manner. The reliable data marketing team works with business experts for developing tailor made plan for defining goals clearly and working on practical steps, used for achieving the same.

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Data Driven Marketing: Its Meaning And Importance Involved

  • Sanjay Wandre, Chief Executive Officer, Lead Universe

  • July 1, 2017

Data driven marketing is basically a strategy for using customer-centric information for targeted and optimal media creative and buying messaging. It is defined as one of the most transformational changes in the field of digital advertising, which is now ravishing the market. The rise of marketing data is followed by explosive technical growth for creative automation and production. There are certain ad-tech and mar-tech industries available, which are now enabling personalization for covering every aspect of marketing experience.

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