Month: August 2017

Importance Of Automation Software In Marketing

  • Sanjay Wandre, Chief Executive Officer, Lead Universe

  • August 30, 2017

If you hold a designation of a business owner, you know how hectic work can get. With back to back meetings and tracking team to perform its goals well, you are always burdened with excessive work pressure. It can surely turn out to be quite difficult to balance everything, which you need to do while maintaining marketing in its best forms. You have to ensure that your market is reaching the right target audience and on time for successfully generating new business. For that promise of business growth, marketing automation came into being.

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Reasons To Rely On Social Community And Its Online Presence

  • Rohan Kulkarni, Digital Marketing Sr. Executive, Lead Universe

  • August 26, 2017

Nowadays, sites like Twitter and Facebook shown the potential and power, associated with online communities. But, it is mandatory for you to not forget about social networks, based in-house. It is mandatory for the online communities to host their social community, for targeting maximum people and discuss any new idea among people of the same mentality.

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Ways To Improve Your Social Media Engagement To A Completely New Level

  • Uday Desai, Media Sr. Executive, Lead Universe

  • August 23, 2017

Social media is one such platform, which helps in bridging the gap between business owners and their prospective customers. Potential customers need a platform, where they can share their reviews, views and even interact with the members of the company, during needs. Social media can be one platform, thanks to the unending popularity of social networking sites. From online chatting session to video uploading channel, there are so many ways to interact with customers, only if you are aware of the right points over here.

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Content Strategy: Values You Cannot Deny For The Growth Of Your Firm

  • Sanjay Wandre, Chief Executive Officer, Lead Universe

  • August 19, 2017

Those days are long gone where social media was a platform for “just posting” your thoughts. Those days are history when you used to update the content on website every 6 months. Every online business should consider taking help of a content strategy before proceeding further with the thoughts and services well. Nowadays, success is about a proper plan, well settled after going through some serious research. So, a comprehensive and requisite content strategy is what your company well deserves.

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Reasons To Avoid Email Spamming Campaigns And Points For Improvements

  • Ashwin Pillay, Activation & Direct Marketing Manager,  Lead Universe

  • August 16, 2017

Businesses are currently using email marketing and email campaigns as their effective advertising tool. Using proper email tips can easily enrich the value of your business and let it function well. But, you cannot say that for the Email Spamming campaigns. As understood from the name itself, spamming a single email campaign is enough to degrade the quality of your services to another extent. People have some misconceptions relating to Email Spamming campaigns. So, it is always important to get a note of those pros, before you proceed further and start using it.

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Learning About ORM And Its Importance In Business

  • Uday Desai, Media Sr. Executive, Lead Universe

  • August 12, 2017

Online reputation management is the ultimate way to attract clients towards your side. Always remember, you are not the only one working in your particular industry. The competition is tough and there are thousands, providing the same item or service as you do. So, staying at the top and attracting maximum clients towards your side can work wonder. Therefore, checking on ORM values is important. This helps in managing your online reputation and let it work as your strong point.

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MarTech: The Future Lies Within This Trend

  • Rohit Oza, Brand Growth Consultant, Lead Universe

  • August 9, 2017

It has been a long way since inception for marketing technology or MarTech. It has a landscape, which keeps on growing and with incredible form of dynamism. With the expanding landscape, there are so many technologies available at marketer’s disposal. That makes their jobs easier than before. Investing activity is one such space, which is exponentially growing with SaaS technology at its best. It is important to get along with insight for the shifts, along with highlighted points on ways in which players are maturing and integrating. You also have to learn about the changes, which are expected in following years.

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Video Content: Addressing Modern Marketing Needs At Its Best

  • Saju George, SEO, SEM, Affiliate & SMM Expert, Lead Universe

  • August 5, 2017

Marketing is the last static place to be. It keeps on changing with every passing day, thanks to so many new ideas cropping up on a daily basis. Well, looking for the best and rewarding help in content marketing is the only target among business owners. Those days are history when images and attractive write-ups were enough to attract your potential clients. People are always in love with visual exploration, and that gave rise to video content marketing. Adding a small and meaningful video right in the middle of content can work wonder for your business growth.

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The Crazy Data Train from Brand Station to Consumer Station

  • Rohit Oza, Brand Growth Consultant, Lead Universe

  • August 2, 2017

Technology, which was the domain of mostly tech geeks a decade back, has changed its role to becoming a way of life for most consumers. Today’s internet world provides much more than just information to the consumers. Smarter technology breeds a smarter consumer and if you do not understand your consumer quick you will lose him/her quicker than you know. Thankfully for marketers, most consumers today are leaving a trail of loads of information about their preferences and needs, whether it is through Search Behavior, Social Media or Mobile Apps. The most successful brands today are using data technology to be able to connect with them better.

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