Month: October 2017

Importance Of Audience Segmentation For The Positive Effects Of A Campaign

  • Saju George, SEO, SEM, Affiliate & SMM Expert, Lead Universe

  • October 31, 2017

    Defining audience always seems to be the first step towards public relation strategy. It helps in determining the tactics, messaging and channels of communication, which helps in defining proper steps of any outreach campaign. Focusing on right group of audience is vital for multiple interrelated reasons. Firstly, tight budget means that you fail … Continue reading “Importance Of Audience Segmentation For The Positive Effects Of A Campaign”

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Successful Steps For Your Email Marketing To Cover Festive Season Well

  • Ashwin Pillay, Activation & Direct Marketing Manager,  Lead Universe

  • October 18, 2017

Those days are long one when email marketing was only a marketing strategy for interns. Right from September, email marketing started preparing for another interesting and busiest quarters of year, which is the holiday season. The regular strategies as used throughout the year for email campaigning are not likely to work for the holiday season.

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Result Oriented Marketing: Aligning Your Revenue objectives with Your Marketing Activities

  • Uday Desai, Brand Growth Consultant, Lead Universe

  • October 10, 2017

 A proper marketing plan helps in translating strategy into proper execution. It further begins with strategic vision of proficient customer experience and dealing with their needs. This marketing plan further helps in articulating the clean understanding of current brand position. Furthermore, it helps in defining the relevance to the said targeted audiences. That might help … Continue reading “Result Oriented Marketing: Aligning Your Revenue objectives with Your Marketing Activities”

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