Importance Of Audience Segmentation For The Positive Effects Of A Campaign
Defining audience always seems to be the first step towards public relation strategy. It helps in determining the tactics, messaging and channels of communication, which helps in defining proper steps of any outreach campaign. Focusing on right group of audience is vital for multiple interrelated reasons. Firstly, tight budget means that you fail to address all audiences at the same time. Different audiences are in need of different message sets. If you have segmented proper audience for your current market trends, it will be easier for you to reach out to them. It helps you to attract the right audience group at the right time and improve the meaning of your campaign.