Category: resource

MEMES: THE NEW FORM OF CONTENT IN DIGITAL MARKETING FOR BRANDS

  • April 10, 2018

One of the most common things found on social media these days are the memes. They are basically in the form of image showing a highly expressive character(s) with emotions oozing out of the image. This is coupled with a bit of text to make it relevant to any kind of subject. This simple terminology … Continue reading “MEMES: THE NEW FORM OF CONTENT IN DIGITAL MARKETING FOR BRANDS”

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Facebook Canvas Ads: Best Way To Attract Your Potential Customers To Grow Your Business

  • Payal Vashi, Brand Growth Consultant – Social Media, Lead Universe

  • December 7, 2017

You might have heard a lot about Facebook canvas ads but never got the opportunity to really learn about it. These Canvas advertisements are rather easy for anyone to create and come handy with full-screen experiences. With a simple click on the main FB page, you get the chance to start creating your own advert. … Continue reading “Facebook Canvas Ads: Best Way To Attract Your Potential Customers To Grow Your Business”

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Best Practices And Importance Of Lead Nurturing Involved

  • Sanjay Wandre, Chief Executive Officer, Lead Universe

  • November 18, 2017

Lead nurturing is mostly like finding the perfect catch for your business. The potential customers will only rely on your business depending on the first impression you can made over them. These customers are now in demand and they are going to need some more convincing before finally looking for your business. Well, always remember … Continue reading “Best Practices And Importance Of Lead Nurturing Involved”

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Importance Of Audience Segmentation For The Positive Effects Of A Campaign

  • Saju George, SEO, SEM, Affiliate & SMM Expert, Lead Universe

  • October 31, 2017

    Defining audience always seems to be the first step towards public relation strategy. It helps in determining the tactics, messaging and channels of communication, which helps in defining proper steps of any outreach campaign. Focusing on right group of audience is vital for multiple interrelated reasons. Firstly, tight budget means that you fail … Continue reading “Importance Of Audience Segmentation For The Positive Effects Of A Campaign”

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Successful Steps For Your Email Marketing To Cover Festive Season Well

  • Ashwin Pillay, Activation & Direct Marketing Manager,  Lead Universe

  • October 18, 2017

Those days are long one when email marketing was only a marketing strategy for interns. Right from September, email marketing started preparing for another interesting and busiest quarters of year, which is the holiday season. The regular strategies as used throughout the year for email campaigning are not likely to work for the holiday season.

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Result Oriented Marketing: Aligning Your Revenue objectives with Your Marketing Activities

  • Uday Desai, Brand Growth Consultant, Lead Universe

  • October 10, 2017

 A proper marketing plan helps in translating strategy into proper execution. It further begins with strategic vision of proficient customer experience and dealing with their needs. This marketing plan further helps in articulating the clean understanding of current brand position. Furthermore, it helps in defining the relevance to the said targeted audiences. That might help … Continue reading “Result Oriented Marketing: Aligning Your Revenue objectives with Your Marketing Activities”

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Importance Of Automation Software In Marketing

  • Sanjay Wandre, Chief Executive Officer, Lead Universe

  • August 30, 2017

If you hold a designation of a business owner, you know how hectic work can get. With back to back meetings and tracking team to perform its goals well, you are always burdened with excessive work pressure. It can surely turn out to be quite difficult to balance everything, which you need to do while maintaining marketing in its best forms. You have to ensure that your market is reaching the right target audience and on time for successfully generating new business. For that promise of business growth, marketing automation came into being.

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Reasons To Rely On Social Community And Its Online Presence

  • Rohan Kulkarni, Digital Marketing Sr. Executive, Lead Universe

  • August 26, 2017

Nowadays, sites like Twitter and Facebook shown the potential and power, associated with online communities. But, it is mandatory for you to not forget about social networks, based in-house. It is mandatory for the online communities to host their social community, for targeting maximum people and discuss any new idea among people of the same mentality.

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Ways To Improve Your Social Media Engagement To A Completely New Level

  • Uday Desai, Media Sr. Executive, Lead Universe

  • August 23, 2017

Social media is one such platform, which helps in bridging the gap between business owners and their prospective customers. Potential customers need a platform, where they can share their reviews, views and even interact with the members of the company, during needs. Social media can be one platform, thanks to the unending popularity of social networking sites. From online chatting session to video uploading channel, there are so many ways to interact with customers, only if you are aware of the right points over here.

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Content Strategy: Values You Cannot Deny For The Growth Of Your Firm

  • Sanjay Wandre, Chief Executive Officer, Lead Universe

  • August 19, 2017

Those days are long gone where social media was a platform for “just posting” your thoughts. Those days are history when you used to update the content on website every 6 months. Every online business should consider taking help of a content strategy before proceeding further with the thoughts and services well. Nowadays, success is about a proper plan, well settled after going through some serious research. So, a comprehensive and requisite content strategy is what your company well deserves.

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